"George W. also served his father by handling the religious side of the campaign...conservative Christians were more a force to be reckoned with in the 1988 election than ever before...They wanted a man who would use the presidency as a bully pulpit, face down the liberals, and make the country safe for faith once again."

"They were not sure that the senior Bush was their man...He believed, but he could not articulate his faith effectively..."His father wasn't comfortable dealing with religious types," recalled a staffer who worked on the the evangelical issue. "George knew exactly what to do." He knew because he was one of them. He had been schooled in the language and thinking of religious conservatives in the Community Bible Study program and through his relationships with fellow 'born again' politicos." ("The Faith of George W. Bush," Stephen Mansfield, pages 78-83)

George Sr. stubbornly remained an old-school Episcopalian and privately referred to televangelicals like Jerry Falwell and Jimmy Swaggart and Jim Bakker as "temple burners." ("The Family," Kitty Kelley, page 430)

The man at George W.'s side to win the Religious Right was Doug Wead, a former Assemblies of God evangelist...who, in a manual entitled "The Vice President and the Evangelicals: A Strategy''...helped articulate the evangelical movement to the largely non-evangelical Bush campaign. ("The Faith of George W. Bush," page 84)

For dramatic purposes, Karl Rove serves in this scene as the voice who analyzes how to "code" words which speak directly to the "hearts and minds" of these conservative evangelical voters.